Beyond managing brand channels, I’ve built my own presence on TikTok by creating content that connects through humour, honesty, and relatability. My videos regularly tap into trending sounds and simple, recognisable moments that audiences instantly identify with — the kind of content that makes people stop scrolling and share.
For this video, I used trending audio and a simple, relatable format to tap into the universal feeling of workplace stress (or avoiding it). By keeping the content generic yet authentic, it became highly shareable and easy for viewers to see themselves in the scenario.
The result: over 5.7 million views, 956K likes, and 1.5K new followers.
The audience was 95% new viewers, showing how relatable humour can reach a global audience when paired with the right trend and tone.
This video focused on everyday humour and relatability, using a trending audio and a simple, text-led setup to create instant recognition for viewers. By keeping the tone light and authentic, it connected quickly and drove strong engagement across a wide audience.
The video reached over 2.2 million views, with 432K likes and 800 new followers.
Strong engagement from the UK, US, and Europe. The content resonated with a younger demographic who value humour and honesty in short-form storytelling.
Building on the success of my previous viral videos, I continued the trend of using relatable humour and everyday scenarios to connect with audiences. This follow-up leaned into the same tone and style that had proven successful, using a simple, recognisable setup and trending sound to stay consistent while keeping the content fresh.
The video reached 187K views, with 14K likes
This consistency in tone and relatability has helped me build a clear content identity and maintain momentum on TikTok, turning one viral moment into an ongoing trend.